Lovedrobe Love


If you’re a plus-size woman in the UK, you’ve probably heard of Lovedrobe. As well as their own fantastic retail site, featuring their sister brands Topsy Curvy, Koko and Lovedrobe Luxe, they also sell exclusive ranges on ASOS, Simply Be, La Redoute, Evans and more. I found them through ASOS many years ago, and I’ve always had a couple of staple pieces in my wardrobe with a Lovedrobe label. The issue was, I didn’t know what this brand stood for,  or what their personality was. Selling through third party websites such as ASOS means you will always be in competition with other featured brands, as well as the website’s own range.

Thankfully, Lovedrobe have hired a team of absolute stars to promote and support the brand’s own website. From engaging social media, to fresh, new fashion campaigns, Lovedrobe is now beating it’s own drum just as loud as the bigger plus-size companies, and I am happy to hear it!

Their latest collaboration is #lovedrobeloves, a series which features bloggers, models, influencers and customers discussing plus-size fashion whilst styling their favourite current Lovedrobe piece. The series so far has included some of my absolute favourite plus-size babes, and introduced me to beautiful new faces! I thoroughly recommend watching the videos here, they prove that Lovedrobe is an inclusive, supportive brand for all plus-size bodies. I was thrilled to be invited to an afternoon with the lovely Olivia and Katey from Lovedrobe HQ, and after a coffee & catch up, we took to the colourful Northern Quarter of Manchester for a location street-style shoot!

I chose to style up this Black Floral Bardot Maxi. I was initially attracted to the flecks of mint green in the design, as I knew these would match my hair! I tend to stray away from bardot styles as I find they don’t sit right over my chest, but by sizing up to a UK 24 I was happy with the fit and cinched in my waist using a belt.

As is tradition, I couldn’t just wear a lovely dress by itself, and had to add a few accessories to make it more ‘me’. My mint green belt perfectly matched the pattern, and broke up the long maxi style to focus on my waist. For the ‘casual’ look I created, I wore a black elasticated harness under the dress which stopped my shoulders from looking too wide and added an interesting, alternative approach.

My old faithful converse finished the daytime-pedestrian look off perfectly, and kept me comfortable while we marched around looking for interesting backdrops! I feel like you can pair converse with any look if you truly want, as they are just universally accepted as cool (unlike myself!). Recently, I’ve felt the need to add some sparkle or fringing to every outfit I wear, so I chucked on these pearl and black tassel earrings to match the look.

The sleeves on this dress are perfect for Spring and Summer. They have small ties up the arm which allows them to be big and floaty, and the material is cool and thin. Of course, the pattern is leaning on an oriental theme, and the kimono-style shape of the sleeves adds to this. Someone have a BBQ so I can turn up looking like a perfect flowing summer queen in this dress!

The girls never specified how many photos we would be taking, so me being me (read: extra), I brought an ‘evening’ look option to the shoot! I took off my harness, and swapped my converse for my favourite Simply Be dusky pink velvet heels (now sold out). I was pretty pleased with how well they matched the dusky pink in the dress! Changing my thin mint belt for this old faithful black pleather obi style one, I was again drawing influence from the oriental pattern, and luxe-ing up the dress with another texture.

What do you add when your ‘daytime’ earrings are already fancy? Even sparklier, bigger tassels of course! These turquoise bad boys were a steal at £6 in the Topshop sale. I may not fit their clothes, but I’ll always nip in for their jewellery sales! I stuck a pastel peony flower clip in my hair, grabbed my black bamboo detailed clutch, and voila! Instant evening glam.

Are you even in Manchester if you don’t spot a bumble bee?

I had a fabulous afternoon with Olivia and Katey, and I really can’t wait to work with them again! Lovedrobe have published a gorgeous video of my day on their channels, including a short interview about my blog and style. Of course, it’s not me unless I’m acting like a tit, and you’ll spot me chasing a poor unsuspecting woman with a buffet trolly. What can I say? It’s hungry work being a fashion icon.

Shop my lewks!


Lovedrobe are always looking for new people to take part in #lovedrobeloves, so if you’re interested, just drop an email to olivialennon@plazacollection.co.uk

Thanks to Olivia and Katey for the stunning images and footage. We spent a lot of the time laughing, and I’m glad we got a chance to discuss what Lovedrobe is really about:

“Every item in the Lovedrobe collection is designed to fit your figure beautifully and comfortably, so you can wear all the season’s biggest trends with the best accessory of all – your confidence.”

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